What is a Digital Footprint?

A digital footprint is the trail of data you create when you use the internet. Every time you post on social media, comment on a video, make an online purchase, or even search for information, you leave behind information that can often be traced back to you. This collection of online actions—whether intentional or not—forms a picture of who you are to others, including schools, employers, and even scammers.

Your Digital Footprint Matters

Every post, comment, or profile you create leaves a lasting trail online. Employers, schools, and even scammers can access this information if it’s not carefully managed. Your online presence is often the first impression others have of you. Protecting and curating it is just as important as protecting your passwords.

Tips for a Positive Digital Brand:

Think before you post: Ask yourself if it reflects the person you want others to see.
Check your privacy settings: Limit what strangers can view on your accounts.
Google yourself regularly: See what information is publicly available and remove anything concerning.
Delete old or unused accounts: Less exposure means less risk.
Separate personal and professional profiles: Keep your personal life private and build a professional brand for career or school.
Be intentional: Share positive, accurate, and empowering content that reflects your goals and values.

Digital Footprints in Texting and Messaging

Text messages, Snapchats, WhatsApp conversations, and even in-game chats may feel private and temporary—but in reality, they can leave lasting consequences. Screenshots, cloud backups, or simply the memory of someone else can turn what feels like a private conversation into something permanent and shareable. Once a message is sent, you lose control of it. This is especially important for teens, since colleges, employers, and even law enforcement may eventually have access to messages, digital searches, or records that were never meant to be public.

Real Life Consequences of Poor Choices

Sexually Explicit Content (“Sexting”): Sharing or receiving nude or explicit images—even consensually—can have serious legal consequences if anyone involved is under 18. In some states, it may even be classified as distribution of child pornography, which can impact your record permanently.
Threatening or Harassing Messages: Messages that seem like a “joke” can still be treated as cyberbullying or criminal threats. Schools may suspend or expel students for threatening language, and law enforcement can get involved.
Cyberbullying & Derogatory Language: Cruel comments, bullying, or discriminatory remarks can damage friendships, reputations, and mental health. Screenshots can easily resurface years later, potentially affecting opportunities like sports scholarships, college admission, or job offers.
False Sense of Security on Apps: “Disappearing” messages on Snapchat or encrypted chats on WhatsApp may feel safe, but nothing is ever truly private. Anyone can screenshot, save, or forward a message without your knowledge.

KNOW WHO YOU'RE TALKING TO

It's critical to remember that you never truly know who’s on the other side of the screen. Predators, scammers, and impersonators often pretend to be peers or friends. You should be cautious about sharing personal details, meeting up with online-only contacts, or trusting that someone is who they say they are.

Tips for Safe Messaging:

Don’t send anything you wouldn’t want your parents, teachers, or future boss to see.
Never send or request nude or explicit content.
Avoid derogatory, threatening, or cruel language—even if you’re “just joking.”
Be cautious about online-only friends and verify identities before trusting people.
If you’re being pressured into sending content you’re uncomfortable with, talk to a trusted adult immediately.